MSR Online Price Reduction – The New Sales Model

M. Scott Douglas, publisher and editor of The Main Street Rag, writes in the Fall 2010 issue editorial: “…a massive price reduction has occurred for ALL Main Street Rag books bought from the MSR Online Bookstore. The idea is to cut the price in such a way that our books will cost less from the MSR Online Bookstore than they would if bought at a bookstore – even with the shipping.” Douglass recognizes the “fierce competition for shelf space in bookstores” and that even when obtained, “shelf life is fleeting…it’s smarter and more cost-effective to sell at a discount directly to readers than it is to give an even larger discount to bookstores and distributors and never know if you will get paid.”